Dubai has become home to a new high-tech showroom for the British supercar maker McLaren as the company aims to build on a stellar 2016.
McLaren Automotive and its sole retailer partner in the UAE, Al Habtoor Motors, have opened the new McLaren showroom in Dubai on Sheikh Zayed Road. The facility is the most technically advanced McLaren sales site globally, the car maker said.
The opening comes nearly five years to the day since the first showroom in the Middle East, also in Dubai, was opened and the first delivery to a customer was made of a McLaren 12C in the region, the supercar which marked the start of the modern McLaren Automotive era, both of which took place in Dubai.
McLaren also confirmed that 2016 was a fifth consecutive year of record sales both globally and in the Middle East, Africa and Latin America, with the region delivering over 200 cars to customers in a single year for the first time.
Al Habtoor Motors’ performance was of particular note with its sales growth overall benefiting from the introduction of the McLaren Sports Series while 2016 deliveries of the Super Series range improved 28 per cent over the previous year.